All too often, a business gets a website built and thinks that the mere fact of having a website will bring them to the notice of the World. It won’t. No-one will notice you exist unless you tell them. Here’s an analogy that someone I know borrowed off someone else who no doubt borrowed that… Continue reading

Musing on the Blog – a new tool in the marketers’ armoury As an unashamed techie I appreciate technical terms can be banded about freely without understanding. With this in mind I will not jump into a jargon filled appraisal of the blog and what it means for marketers. Technology has changed marketing markedly in… Continue reading