Depressing but Correct

I've just spent the last couple of days struggling with some copy. For some reason, my head wasn't right for it. I'm sure you've all been there. No matter how hard you try, you just can't get the copy...

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Long copy is the snake oil of the internet.

Or at  least it's the spiel of the Snake Oil salesmen. If you don't know what I mean, it's typically an American phenomenon and typically something that appears when the website in question is selling a book, or a...

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