I stumbled upon a website for a company that specialises in web usability; they’ve produced a video explaining eye tracking and how you can use the results to gain an insight into how people view your site and whether they are using it as you would expect. They kindly published this video to YouTube so… Continue reading

Focussing initially on how Microsoft could be interacting with “you” throughout the day: IPTV Mobile devices T’internet Xbox etc Talking about AdCentre targeting, all the dayparting stuff and also incremental bidding based on age and gender. Talking about the “bleach” case studies. Getting traffic that seemed odd for that term. 18-35 males were clicking on… Continue reading

Half the company have gone next door for the “Semantic Web and web 3.0″ We’re staying in the main room for something a bit more practical with Hitwise. We’re great advocates of organic search having spieled on about organic search vs PPC at length previously. Apparently 82% of traffic to Amazon is organically generated as… Continue reading

Notes from the presentation. Likely to be scratchy. The Internet allows consumers to express their views of a brand thereby helping create that brand. Search or a brand name on Google and the results provide what the brand is saying and what commentary there is about the brand. So there 8 ways to build a… Continue reading

We shut the office down today go go to this Search Marketing event. I saw Mel Carson at PubCon last year and he’s a great speaker. Hopefully he’ll be doing something about the Microsoft Analytics package which I’m expecting to have great demographic information. Also hoping for details of the Microsoft AdWords professional equivalent which… Continue reading