You’ve probably noticed them now and again, you search for something online, and up pops a weird or inappropriate advert in the sponsored listings. Ebay is often guilty of this; they tend to bid on common terms and use “broad matches”, which offer a larger number of keyphrase variations, but it also means the advert… Continue reading

Most of us in the industry have now realised that Google is God, but did you realise how she orders web pages in search results? Apparently results are compiled from a combination of web based algorithms, human editors and pigeons… (well, the latter was perhaps based on a Google April fools from a couple of… Continue reading