Web Analytics Resources

This is work in progress, but I'm compiling a list of blogs, software and plugins that help make Web Analytics less painful. Analytics installation has been the bain of my life this month, so I've been reading up on the...

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Can you use Broad, Exact and Phrase Match together in Pay Per Click?

If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you...

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Google AdWords PPC – Embedded match

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display...

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New SEO Specialist Joins Pushon

Hi, my name is Mark Mayne and I have recently joined the Pushon team as a search marketing consultant. My skill base and specialities mainly lie in organic search as I have spent the last eight months working for...

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