Surely it should be my choice when, and whether or not to install updates. Microsoft doesn’t seem to think so. If you’ve taken a 5 minute phone call, or nipped to the shop round the corner for a microwavable lasagna for example, you may have a forced shut-down inflicted on you. If you are at… Continue reading

This is work in progress, but I’m compiling a list of blogs, software and plugins that help make Web Analytics less painful. Analytics installation has been the bain of my life this month, so I’ve been reading up on the topic more than usual. I’ll focus heavily on Google Analytics, as this is my poison… Continue reading

I’m loving Google Insights for Search, it’s a tool that makes me want to go back to University and do market research all day! This is great for online marketers because you can see seasonal trends for specific keywords or categories of searches that may explain dips or peaks in your results. You can also… Continue reading

If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you can supplement it with the wider phrase and broad match keywords. But giving your preference to exact… Continue reading

What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for… Continue reading