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Today Google’s logo has been replaced with a new logo inspired by Eric Carle’s The Very Hungry Caterpillar. The book which is 40 years old today still sells a copy every 30 seconds and is available in 47 languages worldwide. More information about the book can be found on Google Book Search. You can find… Continue reading

The first sign that I’ve spent too long in the world of online marketing is that I’m sitting here agonising over which of the following openers will generate the highest conversion: “Hi”, “Hello” or “Greetings”. “Hi” fits well in a blog which I’ve classified as “informal informative”, but may be a turn-off for the more… Continue reading

An epic fail by Twitter…as experienced by Mr Hitler. We’ve been using Twitter much more lately, and rather than just submitting information into the aether, we’ve been getting more involved in the conversation. Microblogging seems to have the exact same reputation as blogging has when it was young, in that it’s aimless chat from teenagers…… Continue reading

Last month we helped K3 the ERP specialists launch their new episodic viral marketing campaign and today we are delighted to announce the launch of episode 2. This time round David goes to visit Astute technologies who are currently using a Syspro ERP system. David who as usual is far from enthusiastic talks to IT… Continue reading