For a long time Adwords has dominated the PPC search space but common entry barriers have lead Google to launch a new more simplified advertising system. In fact Google has been looking at a simplified advertising system for small businesses since 2007. It’s interesting because primarily small businesses have been put off by Adwords because… Continue reading

Following his UK tour of current Syspro users David returns to deliver his ERP strategy. The question is will he be let back in? Of courses we are talking about the latest and LAST episode of The Factory which we helped launch today. In this last episode David returns to the K3 offices to find… Continue reading

Can’t wait to see this in action.  It’s more that just email but the email feature looks excellent. Google is launching Google Wave soon.  This is a new model for communication and collaboration on the web using HTML 5.  They are encouraging developers to get involved before the official launch so they have further examples… Continue reading

The US series Mad Men is period drama; its chain-smoking 60s ad men are historical artefacts. But while 21st century creative agencies have swapped sharp suits and Brylcreem for distressed denim and no-hawks, they’ve largely retained the attitude that they know best: that an expertly-crafted piece of copy will fool pretty much anyone into buying… Continue reading

Hotels are often a popular choice for SEO’s but what benefits does SEO bring to hotels. Well most importantly it creates new opportunities to source new guests, which as we all know has become particularly important in recent years. Hotels have fallen on hard times with occupancy rates in decline. Many hotels have simply fallen… Continue reading