Behaviour & Demographics By Search Engine Preference

Wunderman, BrandAsset Consulting, ZAAZ and Compete have been working on a research project commissioned by Microsoft to identify differences in the demographic and psychographic make-up of loyal users of the top search engines. The full report is yet to be...

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Why the 100% Conversion Rate Doesn’t Exist

In the past, our success as search marketers has been measured by rankings and then by traffic but in today’s market place we measure success by ROI. It’s all about the bottom line and providing greater revenue levels for...

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