Wunderman, BrandAsset Consulting, ZAAZ and Compete have been working on a research project commissioned by Microsoft to identify differences in the demographic and psychographic make-up of loyal users of the top search engines. The full report is yet to be released, but there have already been some interesting conclusions drawn from the data. Bearing in… Continue reading

In the past, our success as search marketers has been measured by rankings and then by traffic but in today’s market place we measure success by ROI. It’s all about the bottom line and providing greater revenue levels for our clients. With this in mind much of our work centres on conversions and improving them…. Continue reading