Advanced Link Building featuring: Pete Young, Kristjan Mar Hauksson, Richard Baxter, Neil Walker, Ralph Tegtmeier (aka Fantomaster) and Joost de Valk (aka Yoast). Richard Baxter kicks the session off with a ‘Fun with Metrics’ presentation. To analyse the way in which websites ranking and to identify the metrics, he is using the test search term… Continue reading

Running a Pan-European Search Campaign featuring: Massimo Burgio, Bas Van Den Beld, Andy Atkins-Kruger and Kristjan Mar Hauksson. Bas Van Den Beld opens the session by talking about the many different countries and languages that are in Europe. All Europeans are different – they have different languages and lifestyles. Even within countries there are sub-cultures… Continue reading

Who is Best to Exploit the Social Media Opportunity? featuring: Philip Buxton (PB), Will McInnes (WM), Judith Lewis (JuL), Paul Fabretti (PB), James Lowery (JL) and Massimo Burgio (MB). What kind of companies have the best idea of what they want to do in social media? WM – Companies usually come to us with a… Continue reading

Bruce Daisley begins the keynote by explaining a time in London last year when it began snowing and he had to proceed into work. He searched Google News for snow related stories, but all the stories were about businesses moaning. He searched YouTube and there were 3000 videos of people having a great time in… Continue reading

As many will be aware, it’s SAScon tomorrow – a search, analytics and social media conference organised by a group of Manchester search agencies (including PushON). The conference has attracted some world class speakers, including Bas Van Den Beld, Ralph Tegtmeier (aka Fantomaster) and Joost de Valk (aka Yoast), with a feature-packed programme. I will… Continue reading