Report puts £100 million annual value on UK web analytics sector

The market in web analytics in the UK, combining both technology and services, is worth in the region of £100 million each year, according to an influential new report published by independent digital research company, Econsultancy. The report (more…)

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Report shows weak areas in email marketing by major UK retailers

Looking at the top 100 UK retailers, email marketing commitment and effectiveness across the group does unfortunately suffer from some weak spots, according to a new study by technology supply organisation, Silverpop TM. (more…)

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Women as Entertainment in the SEO Industry (Response)

This is in response to the recent post by Jane Copland, which has recently become a hot topic on Twitter. Before reading this article, I automatically assumed I would disagree. Especially as people have paraphrased it by saying Jane thinks...

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Harvey Nichols seeks to expand on its email marketing success

Major UK retail chain, Harvey Nichols, confirmed its intention to revamp its email marketing programme in order both to improve its service to existing customers and to expand its customer base. The Harvey Nichols group, which can (more…)

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Recruitment firm identifies strong demand for SEO and PPC marketing professionals

A leading recruitment firm has claimed that marketing experts in the digital field are having a positive influence on the bottom line for many companies, and are therefore currently highly sought-after in the jobs market. The recruitment firm, Robert Walters,...

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