SAScon 2011: Search & PR

Nichola Stott, Stuart Bruce (All star PR),  Claire Thomson (SEO PR Training),  Barry Adams (Pierce Communications) Stuart Bruce Public reactions is easy to track. It's objectives are usually around influencing and changing opinion. Use a tracking survey. At start and end of campaign....

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SAScon 2011: Cutting Edge Search Technology

Chair: Ben McKay, Speaker 1: Ross from Ad Insight, Speaker 2: Joost de Valk, Speaker 3: Dixon Jones Which technology makes great campaigns easier? --- Ross --- AdInsight - Evolution of phone call analytics. Online search produces offline sales. Yahoo showed 92% searches...

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SAScon 2011: Location, Location, Location

Speakers: Jenny Simpson (Stickyeyes) & Kristal (Welcome to Yorkshire) Kristal kicks off proceedings talking about Welcome to Yorkshire First FourSquare branded page for local constituency in Europe "They got this because they asked nicely..." Spent a long time uploading tips all over the...

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SAScon 2011: Running a Global Search Campaign

Chair: Gary Beal, Blue Claw. Speaker 1: Bas Van Den Beld, Speaker 2: Andy Atkins Kruger Bas Van Den Beld is a Historian and the most important part of his education was within the first 5 mins of study. His first...

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SAScon 2011: Analytics 2.0

Speakers: Paddy Moogan (Distilled) & Tom Betts (FT) Paddy Moogan kicks off proceedings... "It's obvious, but only measure metrics that are actionable & only measure metrics that get shit done" Metrics that are actionable Report on the customer voice Ecommerce Sites: % Visitors that...

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