Nichola Stott, Stuart Bruce (All star PR),  Claire Thomson (SEO PR Training),  Barry Adams (Pierce Communications) Stuart Bruce Public reactions is easy to track. It’s objectives are usually around influencing and changing opinion. Use a tracking survey. At start and end of campaign. Map business objectives, to communication objectives then create KPI’s. A lot of work is… Continue reading

Chair: Joost de Valk (Solo Panel) Structure & Taxonomies A lot of people ask for SEO tricks/shortcuts… the most important thing is a a decent site structure. For that we have taxonomies in WordPress. e.g. tags, categories, custom taxonomies and custom post types. You can create custom post types for different types of content. Custom… Continue reading

With Rob Brown, Stuart Bruce, Kevin Hoy (Web Manager – GMP) GMP had a slow realisation (rather than a tipping point) that social media was really important. At a conferences social media means: your slides are no longer your ow due to photographs and slide share, swarm badges are impossible (NOT TODAY!) and noone has to listen… Continue reading

Chair: Ben McKay, Speaker 1: Ross from Ad Insight, Speaker 2: Joost de Valk, Speaker 3: Dixon Jones Which technology makes great campaigns easier? — Ross — AdInsight – Evolution of phone call analytics. Online search produces offline sales. Yahoo showed 92% searches resulted in and offline conversion, 42% with a phone conversion. Methods in… Continue reading

Speakers: Jenny Simpson (Stickyeyes) & Kristal (Welcome to Yorkshire) Kristal kicks off proceedings talking about Welcome to Yorkshire First FourSquare branded page for local constituency in Europe “They got this because they asked nicely…” Spent a long time uploading tips all over the region Empowering users means that people are using FourSquare – uploading photos,… Continue reading