Chair: Gary Beal, Blue Claw. Speaker 1: Bas Van Den Beld, Speaker 2: Andy Atkins Kruger Bas Van Den Beld is a Historian and the most important part of his education was within the first 5 mins of study. His first lecturer said “Don’t believe anything you hear in the next few years. You have… Continue reading

Speakers: Paddy Moogan (Distilled) & Tom Betts (FT) Paddy Moogan kicks off proceedings… “It’s obvious, but only measure metrics that are actionable & only measure metrics that get shit done” Metrics that are actionable Report on the customer voice Ecommerce Sites: % Visitors that view product pages (benchmark and improve over time) – These can… Continue reading

Chair: Peter Young,Brilliant Media Speaker 1: Kelvin Newman, Speaker 2: Dixon Jones, Speaker 3: Nick Garner — Kelvin — Links are votes, you have to win votes. Each time you get a link, it’s a micro relationship. In gaming there’s an awful lot of money in SEO, and we focus on organising labour to make… Continue reading

Speakers: Lewis Lensenn (DC Storm) & Adrian Hands (@Tagman) About a 50/50 split between agency and client side in the room today. Lewis Lensenn (DC Storm) will kick off proceedings with a short talk about attribution and a bit beyond. “The devil is very much in the detail” but there are a number of higher… Continue reading

Chair: Ben McKay, Speaker 1: Joost de Valk, Speaker 2: Richard Baxter, Speaker 3: James Lowery — Ben — People recognise the context of information – e.g. address details, product reviews, recipes or business cards. It’s different for search engine bots – they don’t recognise any of this data. They need to categories this information…. Continue reading