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SAScon 2011: Analytics 2.0

Speakers: Paddy Moogan (Distilled) & Tom Betts (FT) Paddy Moogan kicks off proceedings… “It’s obvious, but only measure metrics that are actionable & only measure metrics that get shit done” Metrics that are actionable Report on the customer voice Ecommerce Sites: % Visitors that view product pages (benchmark and improve over time) – These can… Continue reading

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