Keynote speaker: Richard Dennys, Chief Marketing Officer @Qype_CMO Local, social and mobile are the three key themes at the moment and QYPE covers all three. Richard has come over from their head office in Hamburg. QYPE is a social network. It’s the largest local review site and is in over 10 countries. Reviews get posted… Continue reading

Speakers: Andy Barke (Google, Industry Head UK) & Duncan Fisher (Latitude) Andy Barke talks about Google’s view on mobile: Things you need to know about the internet: 36% UK smartphone penetration 15% of all search quieries coming through mobile devices 23% of all time on internet on mobile Things you need to know about M-commerce:… Continue reading

A discussion on the tactics and strategies that can be used in some of the most competitive market sectors on the web (ie gambling not video games!). Chair: Richard Gregory Nick Garner (Unibet) James Lowery (Latitude) Nick kicks off the session by talking about word of mouth marketing and how it is often undervalued. In… Continue reading

Panel: Neil Walker (@SEOMad), Martin McDonald (OMD Group), Asif Hassan (MSN EMEA) Presentation from Asif Hassan Operate over 350 channels (lifestyle, cars, etc..) in 22 markets with frequently published content. Procedure is very important to MSN EMEA. Technical Implementation: Teams across the world develop the platform, all of which has to be SEO friendly (including… Continue reading

Chair: Peter Cobley Jonathan Beeston (Efficient Frontier) Guy Levine (Return on Digital) Duncan Fisher (Latitude) Duncan kicks off the session on Ad Formats. Google’s ads in the SERPs used to be very basic. The yellow box that came in at the top of the results helped to boost click through rates. Nowadays things have moved… Continue reading