Web analytics drives launch of new PR measurement tools

Two new tools used to measure the effectiveness of PR campaigns have been introduced by separate UK-based PR agencies. The development of both of these tools has, for the large part, been devised with the aim of meeting the...

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First ever head of mobile marketing selected for William Hill

Bookmaker William Hill has created a new position within its organisation, responsible for leading the company’s growing activities in the area of mobile marketing. Fiona Stevenson, who takes on the new role as head of (more…)

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Study shows how demand for online media expertise has pushed up executive salaries

The growing importance of online media marketing and search engine optimisation for businesses has led to huge increases in the salaries of senior specialists in these fields, according to a recent report by IT recruitment consultancy, ReThink Recruitment. The report...

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Top Five Viral Videos

Nowadays one of the best ways to get something famous is by creating a viral video. Post it in the right place with an intriguing thumbnail that makes people wonder what on earth is going on in there, and...

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Search engines and email continue to dominate internet usage, according to new report

Using a search engine or sending emails, rather than social networking, are still the most popular reasons why people turn to the internet, according to recent survey research from web market analysts, Pew Internet. The survey, based on responses from...

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