New research proves value of PPC campaigns

A recent study by the giant of internet searching, Google, claims to have found evidence to suggest that pay per click (PPC) advertising really does increase the number of visits to an advertiser’s website, rather than divert traffic that...

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SEO Weekly Roundup #8

Here are the latest happenings in the digital stratosphere over the past week or so: Foursquare business pages Foursquare have finally opened business pages to the masses. Previously, only the biggest of brands seemed to be allowed a business page that...

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Changes to Google Search Engine Results Pages

Google are making more changes to the search engine results pages (SERPs). Extended sitelinks: The change to sitelinks is most noticeable when you search for a brand term. The previous results pages showed sitelinks under the main site as a list...

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If You Use Google Analytics, Your Results Will Change As Of Today

Google have today announced a change in the way they calculate individual user sessions. What have they changed? Currently, Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for a single visitor. At the end of a day. When...

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Hello, my name is…

Hello all, my name is Laura Swain. This is my introductory blog post - my very first post for the PushON blog will include some facts about me and I hope that you enjoy learning about the trials and trivialities...

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