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Google Analytics Multi-Channel Funnels Full Release

It’s something we’ve been very excited about after playing with the pilot; yesterday Google released Multi-Channel Funnels to all Analytics accounts. Personally, I’ve always had a particular interested in integrated marketing campaigns, where you can create a bigger impact and use your marketing budget more efficiently. The new features will help more accurately evaluate each… Continue reading

How the web can sometimes fail to snare new customers

It is often said that the internet offers entrepreneurs today a considerable advantage over those starting a business a generation ago. However, merely launching a website without fully grasping the technical choices that lie ahead; or the fundamental marketing and communications principles that need to be addressed; can result in the website remaining unappealing or,… Continue reading

Survey reveals demographic variations in enthusiasm for social media

A new survey has revealed that whilst interest in using social networking sites among the public remains generally high, certain sectors of the population have started to cool more than others towards these media. The survey, carried out by research organisation, Gartner, found that, overall, of the 6,295 respondents, 37% claimed to have increased their… Continue reading

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