It’s something we’ve been very excited about after playing with the pilot; yesterday Google released Multi-Channel Funnels to all Analytics accounts. Personally, I’ve always had a particular interested in integrated marketing campaigns, where you can create a bigger impact and use your marketing budget more efficiently. The new features will help more accurately evaluate each… Continue reading

The growing importance of online media marketing and search engine optimisation for businesses has led to huge increases in the salaries of senior specialists in these fields, according to a recent report by IT recruitment consultancy, ReThink Recruitment. The report reveals that since 2008, salaries for

Consumer retail companies are increasingly turning to social networking sites in order to attract potential customers. According to Dan Cryan of media research organisation, Screen Digest, the popularity of major social networking sites is simply too tempting for many companies to

It is often said that the internet offers entrepreneurs today a considerable advantage over those starting a business a generation ago. However, merely launching a website without fully grasping the technical choices that lie ahead; or the fundamental marketing and communications principles that need to be addressed; can result in the website remaining unappealing or,… Continue reading

A new survey has revealed that whilst interest in using social networking sites among the public remains generally high, certain sectors of the population have started to cool more than others towards these media. The survey, carried out by research organisation, Gartner, found that, overall, of the 6,295 respondents, 37% claimed to have increased their… Continue reading