Nowadays one of the best ways to get something famous is by creating a viral video. Post it in the right place with an intriguing thumbnail that makes people wonder what on earth is going on in there, and soon, if it’s good, they’ll have shown their friends, who will have shown their friends, who… Continue reading

Blippar AR – or ‘augmented reality’ – is a new marketing application which, according to its makers, produces a more interesting and innovative consumer experience than QR (quick response) codes. The device is based on

Using a search engine or sending emails, rather than social networking, are still the most popular reasons why people turn to the internet, according to recent survey research from web market analysts, Pew Internet. The survey, based on responses from 2,277 adults representing a range of social and age-range groups, revealed that 92% of those… Continue reading

A recent study by the giant of internet searching, Google, claims to have found evidence to suggest that pay per click (PPC) advertising really does increase the number of visits to an advertiser’s website, rather than divert traffic that would otherwise have come in through organic anyway, and therefore represents a worthwhile investment. The true… Continue reading

Here are the latest happenings in the digital stratosphere over the past week or so: Foursquare business pages Foursquare have finally opened business pages to the masses. Previously, only the biggest of brands seemed to be allowed a business page that had to be created by Foursquare’s in-house development team. This move however should help… Continue reading