After looking into Google Analytics today, I noticed a new feature under the Traffic Sources navigation option. “Search Engine Optimisation” has now been introduced into the mix, and contains the sub-options of “Queries”, “Landing Pages”, and “Geographical Summary”. A screenshot can be found below showing the navigation. When visiting one of the options in the… Continue reading

Blogging, publishing, and content management system tool, WordPress, has undergone some key improvements as part of its roll-out in the form of new versions for both Android mobile phones and Apple iOS products (including iPads and iPhones).

Internet search engine giant and content provider, Google, has launched its new ‘Google Wallet’ facility in the US, a product which enables mobile phone users to make purchases by swiping or tapping their phones at dedicated pay points. The facility is understood to be the first of its kind in the world to have been… Continue reading

A new survey has revealed an increasing emphasis being placed on mobile marketing and advertising in the UK among those responsible for marketing planning in a wide range of UK businesses. According to the survey, carried out by independent research and analytics organisation, Webtrends, and based on interviews with 100 marketing managers across the UK,… Continue reading

Leading international search engine player, Google, has announced that it is to incorporate celebrity product endorsements into its sponsored search results pages.