Google Analytics Introduces “Search Engine Optimisation” Feature

After looking into Google Analytics today, I noticed a new feature under the Traffic Sources navigation option. "Search Engine Optimisation" has now been introduced into the mix, and contains the sub-options of "Queries", "Landing Pages", and "Geographical Summary". A...

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Survey reveals growing interest in mobile marketing by UK firms

A new survey has revealed an increasing emphasis being placed on mobile marketing and advertising in the UK among those responsible for marketing planning in a wide range of UK businesses. According to the survey, carried out by independent research...

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Google to introduce celebrity-led SEO

Leading international search engine player, Google, has announced that it is to incorporate celebrity product endorsements into its sponsored search results pages. (more…)

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First hands-on with new Facebook timeline

Thanks to a helpful tip from Mashable, it’s possible to get to grips with the new Facebook timeline straight away. Here's a very quick rundown of what's immediately noticeable. Profile: The layout is a little confusing at first, particularly because the...

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What is a tweet-up?

Although I have worked in digital marketing and journalism for about four years in total, I have never been to a tweet-up. This might have something to do with not being on Twitter, the platform on which these things...

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