UK consumers ‘unfamiliar with QR codes’

In spite of the increasing prevalence of QR codes on posters, packaging and print media, a new report claims that only a relatively small proportion of the UK population understand what they are, and even fewer have actually made...

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UK-wide competition from Google promotes website creation among SMEs

As part of a promotional campaign to encourage small and medium sized enterprises (SMEs) to set up their own websites, internet search engine giant Google has helped publicise one of the winners of its new competition to find the...

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Pros and Cons of Competitor Brand Bidding In PPC

Something I'd always recommend testing, but here's a quick summary of the pros and cons of bidding on competitors brand names, slogans, and miss-spellings : Reasons to avoid bidding on your competitors brand terms It can annoy your competitors, and you’re...

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E-commerce websites need to treat their visitors better, says survey

A new survey has claimed that whilst consumer purchasing via the internet is growing fast, satisfaction with such e-commerce websites among potential customers has fallen. (more…)

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Kindle: Guilty until proven innocent?

There is a Kindle in our office. It’s lying on a desk, all smug in its sleeky grey glory, as if it’s done nothing wrong at all. It has though, right? It’s taken aim and fired at all our precious...

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