A new survey has revealed that people are becoming more accustomed to mobile commerce – using a mobile phone to make purchases – and are spending more per transaction in the process. The survey, by the Internet Advertising Bureau (IAB), canvassed the views of more than 1,000 mobile users.

A new survey has claimed that whilst consumer purchasing via the internet is growing fast, satisfaction with such e-commerce websites among potential customers has fallen.

There is a Kindle in our office. It’s lying on a desk, all smug in its sleeky grey glory, as if it’s done nothing wrong at all. It has though, right? It’s taken aim and fired at all our precious physical books. You see, Kindles might look like a nifty bit of kit, but the… Continue reading

The current domination of the apps market by Apple iOS looks set to weaken over the next six months or so, according to new research.

The tantalising prospect of being able to say with certainty how well a brand will perform as a result of pay per click (PPC) activity could well become a reality if marketers know their maths. These are the intriguing implications of a claim put forward recently by a team consisting of academics and digital marketing… Continue reading