Here’s our latest round-up of the recent goings on in the digital stratosphere. Facebook iPad App… At Last Last week saw the release of the official Facebook iPad app. After all of the initial deliberation on whether or not Facebook were ever going to actually build an official app, followed by the long, drawn out… Continue reading

Consumers are increasingly subscribing to email marketing campaigns, according to new research conducted by the Direct Marketing Association (DMA). The Email Tracking Study, an annual survey into how interesting and relevant recipients find the content, suggests

A4U Expo Live Blogging: The Digital Mix and Point of Diminishing Return w/ David McDermott David is going to talk about statistical analysis and attribution. He is the performance director for 7 Things Media. What is Diminishing Return? David talks about when does profit disproportionately falls in relation to spend. Is it still worthwhile investing in. He was recently asked… Continue reading

If you’re a Google Analytics user, you may have seen this blog post by the official Google Analytics Blog. For a growing minority of your website visitors, i.e. organic visitors who are logged into a Google account, you will no-longer be able to see the keywords that they used to find you. The announcement is… Continue reading

A4U Expo Live Blogging: Internet Sleuthing: Gathering the Intelligence Required to Beat the Competition w/ Martin Beijk, Sam Crocker, Kelvin Newman and David Sottimano Session starts with Sam Crocker who makes the formal introductions. Kelvin begins session with a presentation about link analysis. How to do Back Link Analysis Properly What Type of Links Do You… Continue reading