Experienced media practitioner and consultant, Colin Morrison, has pointed to the vital role currently being played by web analytics in helping to keep afloat what he sees as an increasingly beleaguered UK newspaper industry. Morrison cites the example of the Daily Mail Online website, which, he claims, remains the

One of Scotland’s police forces, Northern Constabulary, has fed back on extremely positive developments following its adoption of social media as public relations and community access tools. The force, which has had a Twitter page since 2009, and a Facebook page since 2010, claims that as well as helping it engage more effectively with the… Continue reading

Open retailing website, eBay, has announced it is to run an in-store retail outlet for Christmas shoppers where it will be possible to make purchases via QR codes. Believed to be the first instance in the UK of customers being able to use QR (quick response) codes to make direct purchases from a wide range… Continue reading

iPad users will now be able to benefit from improved search facilities, thanks to the launch of a new dedicated app from Google. Among the benefits claimed for

Barry Adams from Piece Group will share tips on how to optimise an e-commerce websites. Content & Structure Use your websites internal search to find keywords that you should be targeting. This can be invaluable to find niche’s. Site structure is key – “if your site structure sucks, your website will suck”. Google pays a… Continue reading