The head of a leading public relations agency has warned that the PR industry must exploit social media and other digital platforms in order to remain viable. Tim Dyson of Next Fifteen Communications claims that

HMV has launched a new campaign whereby the QR codes which it displays on its poster advertisements in bus shelters go one stop further than merely providing information to passers-by; they act as a purchasing

Internet ‘buy and sell’ site, eBay, is spearheading a campaign to try and encourage the UK government to take action to improve the speed of web services available via

Nobody’s perfect, especially in 140 characters or less, and these five Twitter misdemeanours are things we’re probably all guilty of… The ‘self-deprecating’ tweet Self-deprecating tweets are just as often self-serving as anything else. “Just been to the gym now settling down for an early night #livingthedream” may as well be saying “I AM BETTER THAN… Continue reading

Web-based content management and publishing tool, WordPress, now facilitates 60 million blogs, commanding more than 300 million unique users every month. The figures have