A recent advert for sweets brand Skittles shows us a world in which a man cannot touch anything without it turning into Skittles. The advert – The Skittles Touch – says nothing positive about the brand, the taste of the sweets or the price, it simply tells the audience: Look how much of a laugh… Continue reading

A new graphics processing unit (GPU) chip is to be introduced onto the market which, experts say, will significantly enhance both the visual and

The banking sector has acknowledged that it has not done enough to exploit marketing and promotional opportunities via social media networks, according to a new report. The report, by

Leading UK retail organisation, the Co-operative Group, is to trial QR codes on the packaging of some of its food products in order to analyse the value of providing

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