UK mobile handset owners are more willing than their French, German or US counterparts to receive mobile marketing communications, according to a new survey.

Mobile phone research company, Flurry Analytics, has announced that four million apps were downloaded by the British public on Christmas Day; the largest number of apps purchased on Christmas Day in the UK to date.

A new survey has revealed that 87% of medium and large- sized UK businesses with a minimum annual turnover of £25 million intend either matching their 2011 social media marketing spend in 2012, or, in some cases, spending even more.

A new report identifies strong growth in the use of smartphones, mobile apps, and tablets throughout the marketing sector; with the report’s authors suggesting that this is likely to be the result of employee pressure rather than independent employer strategy.

Businesses in the UK are not utilising social media as much as they should, according to a new report. The report, by consultants KPMG, found that firms in