You may or may not be aware that the ICO (Information Commissioner’s Office) have an EU-mandate “Cookie Law” which comes into force on Sunday May 27th The law applies to any website in the EU that uses cookies and/or similar technologies for storing information on the end users equipment (computer or mobile device) when visiting… Continue reading

Google has announced today that the href-lang markup for specifying equivalent-language content can now be implemented via XML sitemaps. When Google announced this new annotation back in December, they outlined a link element, implemented either as a HTML header, or as a HTML element on each of the pages in question. This approach wasn’t ideal… Continue reading

Speakers include:- Al Wightman, Owner, So What Analytics @AlWightman Dan Croxen-John, CEO, Applied Web Analytics @dancroxenjohn George Ioannou, Head of Agency, Digital & Wise @georgeioannou The future of Analytics In relation to accurate attribution, for on and offline activity, there are tools that will help us get there, but its just the beginning. Make use… Continue reading

With big companies doing their utmost to make the most out of the more popular social networks, it isn’t surprising to see football clubs doing the same. The trendsetters are also unsurprising; Manchester City’s ‘project’ has expanded across the media spectrum and onto Twitter with aplomb, Barcelona, Manchester United and Real Madrid enjoy huge Facebook… Continue reading

Last week I attended International Search Summit in London, as part of the 3 day SMX programme. Below is a summary of 20 actionable takeaways from the sessions throughout the day. 1. Use image search whilst doing multi-lingual keyword research – This was a tactic I found particularly helpful during a recent project, and it’s… Continue reading