Social Media and the ‘Reversal’ of Football Fans

With big companies doing their utmost to make the most out of the more popular social networks, it isn’t surprising to see football clubs doing the same. The trendsetters are also unsurprising; Manchester City’s ‘project’ has expanded across the...

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20 Actionable Takeaways from International Search Summit (SMX) London 2012

Last week I attended International Search Summit in London, as part of the 3 day SMX programme. Below is a summary of 20 actionable takeaways from the sessions throughout the day. 1. Use image search whilst doing multi-lingual keyword research...

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The Complete Affiliate Marketing Guide

It is sometimes hard to find a comprehensive affiliate marketing guide. In this post I will cover the below sections: What is affiliate marketing? How to create an affiliate programme Types of Affiliates Affiliate recruitment Affiliate retention What is affiliate marketing? Affiliate Marketing is a source...

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SAScon 2012: Increasing Site Engagement

SAScon Conference 2012, Manchester – Day 2 Morgan McKeagney - IQ Content Paul Rourke  - PRWD Craig Sullivan - Belron International Simon Williams - Carat What is engagement and what can site creators do to encourage it? Things they can put in place to ensure...

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SASCON 2012: Cutting Edge Search Technology

Rob Hughes, Digital Insight Manager, hômejames Stephen James Lock, SEO Product Manager, Analytics SEO Laurent Boninfante, MD, Acquisio Matt Roberts, VP Product Development, Linkdex Our takeaway points from the session can be found below:- Recommended tools include Linkdex, Athena, Buzzstream, SEOMoz, Majestic SEO toolsets...

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