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SASCON 2012: Analytics 2.0

Speakers include:- Al Wightman, Owner, So What Analytics @AlWightman Dan Croxen-John, CEO, Applied Web Analytics @dancroxenjohn George Ioannou, Head of Agency, Digital & Wise @georgeioannou The future of Analytics In relation to accurate attribution, for on and offline activity, there are tools that will help us get there, but its just the beginning. Make use… Continue reading

Social Media and the ‘Reversal’ of Football Fans

With big companies doing their utmost to make the most out of the more popular social networks, it isn’t surprising to see football clubs doing the same. The trendsetters are also unsurprising; Manchester City’s ‘project’ has expanded across the media spectrum and onto Twitter with aplomb, Barcelona, Manchester United and Real Madrid enjoy huge Facebook… Continue reading

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