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The Complete Affiliate Marketing Guide

It is sometimes hard to find a comprehensive affiliate marketing guide. In this post I will cover the below sections: What is affiliate marketing? How to create an affiliate programme Types of Affiliates Affiliate recruitment Affiliate retention What is affiliate marketing? Affiliate Marketing is a source of online advertising which is, in my opinion, wrongly… Continue reading

SAScon 2012: Location – Fitting it Into the Marketing Mix

SAScon Conference 2012, Manchester – Day 2 Dom Hodgson – Hodgetastic Laurence O’Toole – Owner, Analytics SEO Teddie Cowell – SEO Director, NetBooster Malcolm Maybury – Director, 360spin Chris Johnson – Agency Product Specialist, Google Mobile Use in Local Search  1 in 3 mobile searches are local (local modifier or maps query). The trick is… Continue reading

SASCON 2012 : Understanding the Role of Social in Search

Panel discussion; Speakers include:- Andy Betts, Digital & Marketing, Strategist @andybetts1 Bas van den Beld, Search & Social Strategist & State of Search @basvandenbeld Martin Macdonald, SEO Strategy Director, Expedia @searchmartin Paddy Moogan, SEO Consultant, Distilled @paddymoogan Kevin Gibbons, Director of Strategy, SEOptimise @kevgibbo Will link building die as a result of social signals in… Continue reading

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