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SAScon 2012: Delivering Insights from Social Media

This SAScon session is “Delivering Insights from Social Media” with: Kristal Ireland, Propoganda Agency Philip Coen, Social Media Ventures Robin Wilson, McCann Simon Alexander, Carat Andrew Grill, Kred Danielle Fudge, Forward What are the key metrics for social platforms? For Twitter, the effectiveness of linguistics used, interactions, and retweets What people take from tweets Most… Continue reading

SASCON 2012: Cutting Edge Search Technology

Rob Hughes, Digital Insight Manager, hômejames Stephen James Lock, SEO Product Manager, Analytics SEO Laurent Boninfante, MD, Acquisio Matt Roberts, VP Product Development, Linkdex Our takeaway points from the session can be found below:- Recommended tools include Linkdex, Athena, Buzzstream, SEOMoz, Majestic SEO toolsets etc. These are for analysing profiles etc. Look at new features… Continue reading

SASCON 2012: Marketing Across Multiple Platforms – The Challenges and Opportunities

Speakers include:- Peter Cobley, Commercial Director, hômejames @Cobblers Rob Weatherhead, Head of Digital Operations, Mediacom @RobWeatherhead Darren Herbert, Head of Conversion, Latitude @Herbie_365 Ade Allenby, Online Marketing Manager, TalkTalk Business @ady_a Kevin Cunningham, Client Services Director, Carat @kevcunn Intro by Peter Cobley  Lots of people fall into the ROBO cycle (researching online buying offline). Presentation… Continue reading

SASCON 2012: The Advertising Revolution is already here …. are you ready?

This SAScon session is “The Advertising Revolution is already here …. are you ready?” with: Dan Sodergen, Go Augmented Our takeaway points from the session can be found below:- “The future is already here, just unevenly distributed.” Augmented Reality: – A marketing reality in which we bring print and places to life using mobile phones… Continue reading

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