This SAScon session is “How Social Media & the Internet is Changing the Media” with: Martin Bryant, Managing editor, The Next Web James Carson, Digital Marketing Manager, Bauer London Lifestyle Sarah Hartley, Journalist Gordon Young, Editor, The Drum Our takeaway points from the session can be found below:- How has social media affected media jobs… Continue reading

with Pete Young, Regional Head of SEO at Mediacom Jon Quinton, SEO Consultant, SEOgadget Martin Macdonald, SEO Strategy Director, Expedia Matt Roberts, VP Product Development, Linkdex David Wilding, Head of SEO, Blueclaw Media Our takeaway points from the session can be found below:- As an industry we have generally been reactive to the latest updates. In… Continue reading

A new survey has revealed a disappointing level of engagement among UK consumers in regard to the use of quick response (QR) codes. The survey, by marketing consultants SKOPOS, identified 88% of UK respondents as

The fifth SAScon session is “Reputation Management in a Digital Age ” with: Samantha Noble Our takeaway points from the session can be found below:- A brand isn’t what you think it is – it’s what your customers think (and say) it is Good examples of brand reputation management online: BP and the oil spill, Primark… Continue reading

The fourth SAScon session is “Mobile Marketing goes Mainstream” with Richard Gregory/ Mark Kuhilow/ Ben Wightman/ James Hamlin Our takeaway points from the session can be found below: Ben Wightman – Latitude – Mobile Paid Search Ben uses his mobile marketing report to announce the stats below. Since June 2011 tablet and mobile click share has risen, this… Continue reading