Paid search in the UK enjoys continued success

Paid search is still a lucrative marketing tool for UK businesses, and the value of the market is expected to grow considerably over the next six months, a new report claims. (more…)

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Lovin’ It: McDonalds’ Digital Strategy Then & Now

Way back in 2006, way before the existence of the iPad, Beliebers and Manchester City, I worked for McDonalds. This wasn't unusual as a stint at McDonalds, or other low-paid big-company jobs, were a common stop-off point for students...

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Pinterest – Is It All It’s Cracked Up To Be?

Over the past 6 months or so the buzz for a new social network has been gathering considerable momentum among the digital fraternity and slightly further afield. Pinterest has joined the millions that have gone before it, hailed as...

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Powerful reach of email marketing via smartphones revealed

A new report has revealed the high extent to which marketing emails are read by smartphone owners; not only on their actual smartphones, but also at a later time when they are using a desktop computer or laptop. (more…)

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