Mobile marketing is set to be shaken up after Google announced the addition of a new feature to its analytics application. The new Universal Analytics tool will give marketers the ability to

Facebook has never been complacent about its drive to engage users, wherever they might be. Over the past year it has increased its number of

Facebook Home hits 1 million Users  Facebook Home has hit 1 million downloads one month after being made available for Android. Despite this number it appears that demand is on the wane, with 500,000 downloads achieved with the first 10 days of release. However it took twice as long for another 500,000 downloads. Home has… Continue reading

Marketers are smiling broadly following the recent upgrade to Twitter’s ad targeting. The changes will allow marketing teams to target keywords and tweet users

Recent research in the UK has found that 69 per cent of consumers are using mobile devices to actively share their live brand interactions on