A recent survey by Price Waterhouse Cooper has revealed that 70% of consumers don’t use social media when purchasing or accessing services. This is despite the fact that, of those who responded, almost 50% visit their social media sites daily. Indeed, many businesses have questioned the value of social media and query the return on… Continue reading

Mobile devices have become the ubiquitous personal accessory of the digitally savvy consumer. More and more people rely on their smartphones and tablets to

Integrating social media into your product pages is a great way to get extra reach from your store. When someone chooses to share, like or tweet about one of your products it can be seen as a personal recommendation; it’s in essence a high quality lead generator. This in turn results in an almost guaranteed… Continue reading

Web analytics is being used by marketing executives to help them understand how well their online presence is performing. However, experts are warning businesses to not rely on it as their only method of judging

Many companies within the UK construction industry have recently responded to a survey about their use of social media. They were also asked about their intent, or otherwise, to use it in the coming year. Of the companies that responded, over