Nike uses social media campaign to launch new boot

Global sportswear giant Nike launched its new flagship football boot amid a big budget social media campaign this week. The company is using its online presence in an effort to create excitement before (more…)

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FocusON: PPC Tips – Granularity Is The Key!

PPC is one of the founding cornerstones of Google, and all online search for that matter, so one of the key things you can do as an advertiser is get your paid ads working as hard for you as...

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Prestige brands shy away from social

As social media continues to infiltrate all aspects of corporate and personal life, it seems prestige brands are wary of marketing via social media channels. According to Aston Martin’s Markus Kramer, social (more…)

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Digital RoundUP 28/05/2013

Reaction to Penguin 2.0 Google rolled out its fourth Penguin update last week – Penguin Two Point Oh!! The update ended up being a bit of a storm in a teacup after the huge build-up it got in the weeks...

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UK consumers share experiences with social media

Recent research in the UK has found that 69 per cent of consumers are using mobile devices to actively share their live brand interactions on (more…)

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