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Digital RoundUP 10/06/2013

  NatYES Natwest recently launched a new TV ad campaign promoting their mortgages with the advert telling any viewers to search ‘NatYes’. In the same way the army does for any of their services. However after searching for it, they do not rank as the number one result. Paulmartinseo.com’s story about Natwest’s digital fail is… Continue reading

PushON at SAScon 2013 – Day 2: Delivering insights

DELIVERING INSIGHTS FROM SOCIAL MEDIA: SPEAKERS INCLUDE KRISTAL IRELAND AND SEAN WALSH   In the online world everyone and everything is online It all begins with insight Customers are fed up of Retweet to win and brainless campaigns  Budgets on social media rising by over 20% over the next five years Poor content on the… Continue reading

PushON at SAScon 2013 – Day 2: Integrating Search and Social Media

Integrating search and social with the wider marketing mix: Speakers include Andy Betts, Judith Lewis, Jon Myers and Andrew warren payne. Andrew Warren Payne - Research team for Econsultancy – The State of Search Marketing: Integration, Social and mobile – Live June 19th 3 Themes – Content, Social and Mobile Content – 52% of agencies offer… Continue reading

PushON at SAScon 2013 – Day 2: Increasing Site Engagement

increasing site engagement: Lee duddell from whatusersdo & Panel   Presentation from Lee Duddell, MD of WhatUsersDo – a company who deliver online user testing Shown a few amusing examples of bad user experience in the buying process – users unable to locate sections of site or operate it Appliances online increased conversions by 9.5%… Continue reading

PushON at SAScon 2013 – Day 2: Live Blogs

FOLLOW OUR LIVE BLOGS BELOW:   INCREASING SITE ENGAGEMENT – FOUNDER AND HEAD OF WHATUSERSDO INTEGRATING SEARCH AND SOCIAL WITH THE WIDER MARKETING MIX: SPEAKERS INCLUDE ANDY BETTS, JUDITH LEWIS, JON MYERS AND ANDREW WARREN PAYNE.   DELIVERING INSIGHTS FROM SOCIAL MEDIA: SPEAKERS INCLUDE KRISTAL IRELAND AND SEAN WALSH

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