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PushON at SAScon 2013 – Day 1: Social Proof – ZMOT

Social Proof – ZMOT : Matt roberts, linkdex, nick garner, searchworks, kevin gibbons, blueglass and claire thompson, waves Pr   In the old days Brands would market through TV and Bill Boards. Because you didn’t have any friends who may be interested in those products, you’d go to the shop and the sales person would… Continue reading

PushON at SAScon 2013 – Day 1: Live Blogs

Follow our live blogs Below:    KEYNOTE – ALISTAIR THORNTON MARKETING DIRECTOR, THOMSONLOCAL.COM   ADVANCED PPC TECHNIQUES – PETER COBLEY, HOMEJAMES, BEN WIGHTMAN, LATITUDE AND LAURENT BONInFANTE, ACQUISIO   WINNING IN A MULTI-SCREEN WORLD – RICH QUICK, ARNOLD CLARK   SOCIAL PROOF – ZMOT : MATT ROBERTS, LINKDEX, NICK GARNER, SEARCHWORKS, KEVIN GIBBONS, BLUEGLASS AND… Continue reading

PushON at SAScon 2013 – Day 1: Embracing Enhanced Campaigns

Embracing enhanced campaigns – jon myers, Marin and elroy condor, stickyeyes, chris johnson, google   Enhanced campaigns were initially explained as making things simpler in PPC but it was met with a negative reaction, including a petition launched in Germany to have it over turned. All campaigns need to be enhanced by July 22nd with… Continue reading

PushON at SAScon 2013 – Day 1: Social Media Meets PR Meets SEO

Social MEdia meets pr meets seo – judith lewis, beyond, charlotte walker, carat and karyn fleeting, stowe family law Judith introduces the session and hands over to Karyn and Charlotte… Karyn Says… I’m not a PR cheerleader. I built a comms team from the ground up, had to consider all elements (including SEO, PR &… Continue reading

PushON at SAScon 2013 – Day 1: Maximising Brand Reputation Online

Maximising Brand reputation Online – Kristal Ireland, Enjoy Digital, Nils Mork-Ulnes, beyond And robin wilson, mccann Manchester   Reputations need to be managed in real time now. News is organising around people, rather than through the traditional means. From 2009 things changed. The Hudson river crash was known about in seconds. Soon after a brand… Continue reading

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