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Brands on Social Media: Great Power and Great Responsibility

This week we saw the value of quick-witted brands on social media as Greggs turned what could have been a sticky situation into a positive piece of PR through their actions on Twitter. The story, which eventually made the national press, highlighted how they were switched on and reacted calmly to a piece of negative… Continue reading

The Complete Comprehensive Google Ad Extension Guide

Following on from our previous blog entry regarding the newest extensions rolled out by Google, we concluded that although the PLAs and Dynamic sitelink extensions add another string to your bow, Google is ultimately interested in its bottom line. However with our latest blog still fresh in the memory, and your PPC appetite suitably whetted,… Continue reading

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