SAScon Live Blogging Day Two: Performance-led Content

Katy Howell of Immediate Future delivered an energetic presentation based on her decade at the professional end of social media. Her most pertinent point, and one that had many in the room nodding in agreement, was that (to put it...

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SAScon Live Blogging Day One: Attribution – Success has Many Fathers, but Failure is an Orphan

I need to start with an apology as this is not quite the live blog that you might have been expecting. Not quite the start to my blogging career I’d hoped for either but with great events come certain...

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SAScon Live Blogging Day One: Quality Score – Separating the Myths & Facts

Dave Trolle (Summit), Alistair Dent (Periscopix) and Ben Wightman (Latitude) The quality score is given by a search engine as a score to determine the relevancy of your ads, landing pages and keywords. This score is calculated on a number...

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SAScon Live Blogging Day One: Twitter Tips from Opta Joe

The session that most caught my eye when looking at the day one schedule for SAScon was the talk from Simon Banoub, director of marketing at Opta Sports. Anyone who's into football will no doubt follow the various Opta...

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SAScon Live Blogging Day One: Pay to Play – Are Paid Search and Social Destroying Organic?

So as the first coffee of the morning kicks in, one of the first sessions was looking at how SEO is standing up to the ever increasing challenge presented by paid and social. Hosted by James Lowery from Compeller,...

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