Articles

Simon Wharton, managing director of specialist online search marketing agency PushON, explains why organic online search marketing is often overlooked although it can be more effective than pay per click and paid online advertising. Many businesses realise that they have to generate traffic to their site if they want to, at the very least, recoup… Read more >

Can the ‘World Wide Web’ really ever become the ‘World Wide and Local Web’? Jamie Clouting, online marketing consultant for Manchester basedPushON, explores ways of ensuring that your local website is found bylocal people. Haveyou ever tried finding a website for a shop down the road from you? Youknow where it is, but you can’t… Read more >

There are two potential scenarios when a client comes to us to talk about Search Engine Marketing. The first and most frequent scenario is the client who has a website and isn’t getting enough or any traffic at all. The second and far less frequent is a client without a website but enough foresight to… Read more >

What is Twitter? There has been a lot of industry buzz about Twitter. Sometimes we become so immersed in our online marketing sector where we’re always looking to adopt early, that we forget that the absolute vast majority of people, in effect our clients or target audience, haven’t got a clue what Twitter is; how… Read more >

Blogging Overview A blog is web-based publication that is updated regularly with blog posts. It can be part of a website as a news section, or it can be independent. Blog posts can be in any number of wildly different formats – e.g. informative articles, commentary, diary notes, video posts or photos, and some blogs… Read more >

Introduction There’s no ‘right way’ to do keyword research, it can involve creating then gathering scattered thoughts, using a whole host of keyword research and analysis tools, then figuring which phrases have enough traffic, and which ones you have a chance of ranking for. A linear process may constrain you, you may miss things that… Read more >

Manchester Metropolitan University Business School and PushON formed a partnership in June and July 2010 to carry out research that has led to the creation of Digital Directions: How Business Decision-Makers in the North West use the Internet. This research aimed to gain insight into the technology, Internet and social media usage of senior managers… Read more >

Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined. We sit very firmly in the white hat camp… Read more >

Blogs are growing at a phenomenal rate, 80,000 new blogs go online worldwide every day according to a worldwide survey by web monitors Technorati. Yet many in the creative industries and indeed marketing do not appreciate their power. Simon Wharton of Internet specialists Virtuaffinity gives an insight into the advantages of the humble blog. Technology… Read more >

Blogs are weblogs: a series of entries, online notes and observations on the subject the writer has a keen interest in. But of what interest is that to business? It is of every interest to those enterprises that recognise the particular strengths of this new form of communication, as I will explain. There might be… Read more >

The following document is intended to address the question”Why shouldn’t we put our entire online marketing resource into Pay Per Click?” We will show that sensible medium to long term online marketing strategy requires a blended approach to address issues of: Brand identity Establishing market share Website relevance and exposure Addressing the broad audience Reducing… Read more >

The word blog is becoming ubiquitous, but what is it really all about? And can it be used to get that all important business advantage? Simon Wharton, managing director of online search marketing specialists PushON certainly thinks it can. In this in-depth article he explains how any business can profit from a little blogging. Most… Read more >

Online PR is crucial claims Simon Wharton of online marketing specialists PushON and Rob Baker of PR agency Artisan. The following article explores why this much-underestimated resource needs to be mastered for real competitive advantage for all businesses. The worlds of the Internet and PR are inexorably converging; any comprehensive PR campaign must take this… Read more >

Introduction Flickr, the photo sharing website has been around for some time now but with the introduction of Flickr Badges and the advanced API; search engine specialists and web enthusiasts like ourselves are just coming to terms with its true potential. Why would we be content with just putting our photos on a website and… Read more >