What Travel Brands Should Know When Working with Travel Bloggers

Travel Inspiration Starts Online When it comes to searching for travel inspiration, friends, family and colleagues are key to our decision-making; 62% of us rely on these referrals according to Google’s 2014 study on travel decisions. We recently reviewed...

Continue reading →

Measuring ROI From Content – SAScon 2015

  Measuring ROI from Content – a Q&A between Ben McKay (MEC), Clare Hill (Content Marketing Association), Catherine Maskell (Reed) and Jamie Toward (MEC). Answers summarized below. 'What's driving this interest in content, and measuring it?' The starting point was algorithm changes....

Continue reading →

72% of the internet users do not speak English – SASCon BETA 2014

Gisele Navarro of Neoman gives his talk on international outreach. 72% of people online don't speak English. So how can we reach overseas, international groups who don't speak English? If your content is placed in English, you've won 50% of...

Continue reading →

The Internet of Things & Eventbrite: 5 ways to improve event marketing – SASCon BETA 2014

Eventbrite now, discussing ways to host events for your clients and future campaigns. Rakhi SInha runs us through her tips on event marketing. 1. Modern Email Marketing This is still important. Eventbrite are modernizing this into a PInterest style grid, still...

Continue reading →

Kickstarter, PR and the SEO secrets – SASCon BETA 2014

Lexi Mills, Head of Digital at Dynamo PR, has over eight years of experience in content, SEO and PR. Her talk today focuses on Kickstarter PR and journalists, and how to get people covering your campaigns. Lexi looks at different...

Continue reading →