What is Omnichannel Retail?

For the best part of 20 years online marketers and eCommerce developers have been encouraging consumers to shop online as if their careers depended up on it. Town centre shops, with their attendant overheads, were obsolete nods to a...

Continue reading →

Trustpilot’s Pocket Guides to the Role of Trust in Marketing

In preparation for our free event on trust in the Omni-channel era next month, Trustpilot has produced a couple of downloadable guides demonstrating the importance of trust in eCommerce. Once upon a time, savvy consumers would buy review magazines, newspapers...

Continue reading →

David Beckham and the Content Marketing Myth

A little known fact about Y-front model and Spice hubby David Beckham is that he actually used to be a semi-professional footballer between pouch-posing and husbanding. He even played for Europa League hopefuls Manchester United before being shipped off...

Continue reading →

Join Us at a Free Seminar: Trust in an Omni-Channel Era

If your store straddles the online and physical spaces, you already know the benefits of omni-channel commerce. But one aspect of your profitability – the credibility won or lost by customer reviews – might seem out of your control....

Continue reading →

Why You Need a Responsive Logo

When you think of a brand such as Adidas, you probably picture its logo. But are you thinking of its entire logo, the famous three stripes with the word adidas in Avant Garde Gothic underneath? Just the stripes? Perhaps...

Continue reading →