Larry Kim: PPC Marketing – SAScon 2015

First time in Manchester and England State of PPC and beyond Slides available 40 or so countries visited in the last 6 years Winnipeg – colder than Mars for half the year 21 private in Canadian arms forces, swore to protect common wealth Queen owned...

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“These Aren’t the Androids you’re Looking For” – Samsung’s Cheeky Competitor Bidding goes Viral

In many circles it’s PPC’s dark art – marginalised, maligned and frowned upon from on high by Google itself. It’s called competitor bidding, and is practised by an underhand club where a campaign within your account is your dark...

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Let’s Put Paid to Brand Bidding Ignorance

Following our first study into the relationship between SEO and PPC we’ve taken a closer look into a specific area of SEM strategy, the question of brand bidding. There remains an argument within the paid search landscape that not all...

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When PushON Paid Search Event a Visit

You need a pretty good reason to board the 06:24 from Manchester Piccadilly to London Euston. On Monday 1 September, we had one – “Biddable World”. The importance of PPC and paid search within digital marketing is juxtaposed by...

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The Complete Comprehensive Google Ad Extension Guide

Following on from our previous blog entry regarding the newest extensions rolled out by Google, we concluded that although the PLAs and Dynamic sitelink extensions add another string to your bow, Google is ultimately interested in its bottom line....

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