From Pigeon to Possum

On the first of September this year, SEO experts from around the world saw the biggest shake-up in local search since Pigeon landed two years earlier – Google’s “Possum” algorithm update. In a recent article, local SEO expert Joy...

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Ecommerce Success – It’s Written in the Stars

Over the past few months, local search results have been hit with several big changes, and although they didn't get an animal-named algorithm update, they are just as important as the Pigeon updates of a year ago. While these local SEO...

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Stop the Pigeon!

Introducing Google Pigeon Today marks the one-year anniversary since Pigeon, Google’s local search ranking algorithm, was released in the US. Shudders were felt five months later, and confirmed on 22 December 2014, after the update was rolled out to the...

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Women in Digital – SAScon 2015

Following a recent survey by The Candidate, this session aims to look at the role women play in the digital industry and how to retain and attract the best female talent. The survey found that there are twice as many...

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The Power of NAP: Consistency for Local SEO

What is NAP? Sadly we’re not talking about the soft pillows, recharge-your-batteries type of nap. In the SEO world NAP simply stands for Name, Address, Phone Number. But now you know what it stands for, you may be asking yourself:...

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