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Michael Thornton

Michael Thornton

Search Marketing Consultant

Michael plays a dual role within the company, handling both social media and content writing duties. Among his biggest achievements are an infographic for PushON viewed by over 20,000 people, and a Facebook Flash game for a gaming client; a highly-successful project which he devised, directed and subsequently ran.

On the social side of things, Michael runs the PushON Twitter account. This round-the-clock role involves the development of the PushON brand, encapsulating our industry-leading knowledge and professionalism in tweets, as well as engagement with close to 2,000 followers. Michael has taken full ownership of the account, and regularly comes up with innovative and interesting ways to use it to draw attention to PushON.

Away from the PushON account, Michael also leads in developing social media plan for clients. These involve strategising around the three main social media platforms – Facebook, Twitter and LinkedIn – and presenting informed overviews of how accounts should progress over set periods.

Michael also creates optimised content for a variety of PushON clients. He draws on his degree in English from Manchester Metropolitan University, his time writing for established news agency Adfero and entertainment website Digital Spy, and his NCTJ qualification to put together engaging, interesting pieces which do more than simply populate sites. He also freelances for MMA website Fighters Only, and has had articles published in Manchester Business Week.

When he’s not writing, Michael also develops content plans for clients. Similar to the aforementioned social plans, his content plans are informed by extensive keyword research and a strong knowledge of SEO. Once these plans are approved, Michael is also able to report back on content performance using his Google Analytics experience.

Latest posts by Michael Thornton:

GetGlue: Stickers for your mobile

If there’s one social app that has received plenty of attention over the past year then it’s Pinterest. The platform, which lets users create virtual pinboards on which to pin stuff they like, has been largely welcomed by social media enthusiasts. However, another channel has emerged almost unnoticed – in the UK at least –… Continue reading