a4u Expo Live blogging w/ Zak Edwards (PrezzyBox), Tim Jessop (Tesco), Tina Judic (Found), Gillian Makepeace (Debenhams), Charlie Ranger (TUI/ Thomson)
Some quick stats:-
Christmas planning is starting earlier each year. The spike happened 9 weeks before Christmas 3 years ago, this is now at 16 weeks. Early snow affected online behaviours last year – it really impacted.
Sunday 22nd March was the biggest peak online in terms of Spring retail this year.
The Royal Wedding caused a big drop off in online retail this year. It’s not just the big events (i.e. Christmas) that cause the biggest change in trend; it’s the individual events that happen throughout the year which can have the biggest overall impact to a marketing strategy.
This session was a little difficult to blog, as it was more of a Q&A with the panel.