http://www.pushon.co.uk/blog/anti-social-or-out-of-touch/?utm_source=rss&utm_medium=rss&utm_campaign=anti-social-or-out-of-touch The Online Marketing People Tue, 02 Apr 2013 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.pushon.co.uk/blog/anti-social-or-out-of-touch/#comment-994 Simon Wharton Thu, 16 Sep 2010 09:14:48 +0000 http://blog.pushon.co.uk/?p=2112#comment-994 However, I would argue that not engaging in the medium is potentially akin to not going outside the door; not engaging with your peer group not being seen to lead. Whilst I also accept that many will get by happily without understanding social media, I believe those that do will help establish a competitive advantage. However, I would argue that not engaging in the medium is potentially akin to not going outside the door; not engaging with your peer group not being seen to lead. Whilst I also accept that many will get by happily without understanding social media, I believe those that do will help establish a competitive advantage.

]]> http://www.pushon.co.uk/blog/anti-social-or-out-of-touch/#comment-993 Philc Wed, 15 Sep 2010 20:02:07 +0000 http://blog.pushon.co.uk/?p=2112#comment-993 The article does say what senior executives are doing but I also think there is an element of the article saying it needs to change which I slightly disagree with. I am big believer in everyone in an organisation doing their component part and doing what they do well. My MD is not social media savvy at all, but he trusts those of us in the company that are, to direct the companies efforts in that sphere, while he does what he does best which is run the company. The article does say what senior executives are doing but I also think there is an element of the article saying it needs to change which I slightly disagree with. I am big believer in everyone in an organisation doing their component part and doing what they do well. My MD is not social media savvy at all, but he trusts those of us in the company that are, to direct the companies efforts in that sphere, while he does what he does best which is run the company.

]]> http://www.pushon.co.uk/blog/anti-social-or-out-of-touch/#comment-992 Simon Wharton Wed, 15 Sep 2010 19:39:57 +0000 http://blog.pushon.co.uk/?p=2112#comment-992 To my mind (should I write IMHO?) social media has a large element of culture about it. Without buy in through the company, it's hard to execute a social media campaign. I dont necessarily believe that a CEO should necessarily tweet all day and friend you on Facebook, but I do think that they should have a feel for the landscape. If they are the steward of a brand, then they need to understand how and where it has impact. However, this research was not intended to state what someone should or shouldn't do. It's about what the ARE doing. To my mind (should I write IMHO?) social media has a large element of culture about it. Without buy in through the company, it’s hard to execute a social media campaign. I dont necessarily believe that a CEO should necessarily tweet all day and friend you on Facebook, but I do think that they should have a feel for the landscape. If they are the steward of a brand, then they need to understand how and where it has impact. However, this research was not intended to state what someone should or shouldn’t do. It’s about what the ARE doing.

]]> http://www.pushon.co.uk/blog/anti-social-or-out-of-touch/#comment-991 PhilC Wed, 15 Sep 2010 15:42:35 +0000 http://blog.pushon.co.uk/?p=2112#comment-991 Good article but I am wondering whether many senior executives in a top 500 company need to be using social media? If I was the CEO or CFO of such a company, would I personally need to be involved in social media, surely as long my company is involved in social media if relevant to the business model, that would be enough? Good article but I am wondering whether many senior executives in a top 500 company need to be using social media? If I was the CEO or CFO of such a company, would I personally need to be involved in social media, surely as long my company is involved in social media if relevant to the business model, that would be enough?

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