Blackberry, arguably the inventor of the smartphone, has struggled in a market place flooded with Android and iOS mobile devices. However, the company has pushed forward and the recent release of its Q10 and Z10 phones with its latest operating system, Blackberry 10, sent a clear message to the world that Blackberry is still a force to be reckoned with.
This week, Blackberry’s challenge to Android and iOS continued as the firm announced the introduction of Flurry Analytics for its latest operating system. It also announced that its popular messaging service, BBM, will be made available to Android and iOS users by summer 2013.
Developers of apps can use Flurry Analytics to access user data. It provides developers with information about users that includes demographics, engagement and buying patterns. Flurry Analytics has been available for rival mobile operating systems and this addition to Blackberry gives it parity for developers and marketers and could see an increase in apps for the platform, something it has often received criticism for.
Flurry Analytics will allow developers of apps for Blackberry 10 to gain a deeper understanding of customer behaviour and will prove invaluable in terms of monitoring spend and income streams.
According to Martyn Mallick:
“We’re excited to work with Flurry to provide developers with Flurry Analytics, which will help enable them to bring high quality apps on the BlackBerry 10 platform.”
Whether the addition will see Blackberry challenging iOS and Android is yet to be seen. Certainly, it seems likely that Blackberry users will see a range of new apps and apps are often seen as key to sales in the smartphone market.