There are two potential scenarios when a client comes to us to talk about Search Engine Marketing. The first and most frequent scenario is the client who has a website and isn’t getting enough or any traffic at all. The second and far less frequent is a client without a website but enough foresight to understand that just having a website isn’t enough. We love the second scenario. We’ve a blank canvas to start with and an opportunity to set the client on the road to success by getting things right from the off. Whilst it’s possible to take an existing website and increase traffic and search engine placement, by far the best route is to do things right in the beginning.