Antony Worrall Thompson has a new range of products produced by Breville, and to encourage pre-Christmas sales, we’re advertising the campaign with a mixture of in-stream, text, click to play and promoted video adverts within YouTube and the Content network. The project has been an interesting one, and because of the recognition and how-to format, we’ve had a really positive response so far.
Antony demonstrates his products with a little plug towards the start of each video, then goes on to guide you through simple Christmas recipes. He covers the essentials, for example turkey, stuffing and roast potatoes as well as some interesting alternatives to the traditional Christmas feast, with Salmon Steaks With Parmesan and an Aromatic Cabbage recipe.
The nice thing about the campaign is that it’s gently commercial, and the recipes are in a similar format to the TV shows that Antony normally appears in, so the content is useful and easily watchable. This makes seeding the campaign and encouraging engagement a piece of cake.
Here are some of the videos from the Christmas recipe series:
If you want to see the rest in the series, pop over to the Breville AWT YouTube channel.