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Current Category - Clever Stuff

The Year Black Friday Stole Christmas

Unless you live under a deep rock in a galaxy far, far away you may have noticed the consumer frenzy that is Black Friday has dawned upon us. Consumers have turned to their favourite retailers as though they’re shopping for an apocalypse except that instead of searching for survival kits, they’re battling for who can… Continue reading

Our Bloggers Speak Outreach

When a blogger’s world collides with a professional digital marketing world, it’s as though the great mysteries of society are revealed. Okay so we’re not really talking revolutionary on a global scale, but to me that’s how it feels. As a lifestyle blogger who has begun working in the industry of digital marketing, particularly taking… Continue reading

Brands on Social Media: Great Power and Great Responsibility

This week we saw the value of quick-witted brands on social media as Greggs turned what could have been a sticky situation into a positive piece of PR through their actions on Twitter. The story, which eventually made the national press, highlighted how they were switched on and reacted calmly to a piece of negative… Continue reading

The Complete Comprehensive Google Ad Extension Guide

Following on from our previous blog entry regarding the newest extensions rolled out by Google, we concluded that although the PLAs and Dynamic sitelink extensions add another string to your bow, Google is ultimately interested in its bottom line. However with our latest blog still fresh in the memory, and your PPC appetite suitably whetted,… Continue reading

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