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Current Category - Clever Stuff

Why the long Facebook? – PushON’s Friday Thoughts

There’s been a lot of talk in the news this week about Facebook’s secret Newsfeed experiment, and the ethical implications this has on both the website and its users. For those that don’t know, two years back, Facebook altered their algorithms to test the emotional responses of their users; people were exposed to a mix of… Continue reading

Is Marks & Spencer Being Naughty?

As an online marketer, I always find it interesting to see which of the “big brands” are using some of the newer features that Google now supports … so I’ve been looking at which brands are using video sitemaps for their products pages. What are video sitemaps? Video Sitemaps and VideoObject Schema allow webpages featuring videos to add… Continue reading

PR Agency One’s James Crawford Pops In

PushON’s online marketers were given some schooling by PR Agency One’s James Crawford yesterday when he delivered a really useful presentation on his craft. Although there are obvious similarities and overlaps between public relations and digital marketing, most of our people emerged through digital channels, whereas James has been pushing his clients to national, trade… Continue reading

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