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Current Category - Clever Stuff

Digital RoundUP 04/03/2013

google+ Sign-in Last Tuesday Google launched Google+ Sign-In for third party developers, they can now allow users to sign into applications using their Google+ account. This is Google’s latest attempt to get ‘normal’ people using the social network, it will also give the search giant plenty of user data to slobber over. Google is claiming… Continue reading

Digital RoundUP 25/02/2013

PlayStation 4 Announced  On Wednesday night the worst kept secret in video gaming was finally revealed with the announcement of the Sony Playstation 4. During a two hour presentation the assembled media were told and shown the capabilities of the ‘most powerful platform ever’. However we did not get to see the console and were only… Continue reading

Digital RoundUP 18/02/2013

Welcome to a new feature from the PushON team, every Monday we will be putting our Digital RoundUP blog online. This is your chance to catch up on the news from the last 7 days within the digital sector. Mailbox Email App Release  To start the week off, we were given the opportunity to test… Continue reading

Does NFC Marketing Have a Future in Digital?

            NFC, or Near-Field Communication technology, has been somewhat of a buzzword in the mobile market in the past 18 months. It is clear that the technology, known predominantly for mobile payments, is an opinion-divider and no one is really sure of its future. Are marketers underestimating the potential of… Continue reading

The Social Super Bowl

Last Sunday saw the 48th Super Bowl in America, and arguably even more anticipated than the game itself, is the half time show and advertising. Brands this year were spending around $4million for a 30 second advert, and for many of these adverts, the message was engaging with fans via social media. Of the 52 adverts… Continue reading

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